Hellu Coffee Singapore: A Deep Dive into the Viral Creamu and Croffle Craze
Is This Amoy Street Cafe Worth the Hype?
Tucked away in the bustling Far East Square on Amoy Street, Hellu Coffee has quickly become a hotspot for café hoppers and social media enthusiasts. Known for its aesthetic interior and, more importantly, its signature “Creamu” drinks and buttery croffles, it promises a unique and indulgent experience. But does it live up to the viral buzz? We’ve analyzed customer experiences and the menu to give you the full picture.
The Main Event: The Signature Creamu Drinks
The undeniable star of the show at Hellu Coffee is the Creamu series. These aren’t your standard lattes; they are dessert-like concoctions topped with a thick, sweet, and fluffy cream that has a texture reminiscent of marshmallows.
Matcha Creamu
This is the drink that put Hellu on the map. For matcha lovers, this can be a divisive but ultimately delightful experience. The matcha base itself is praised for its deep, earthy bitterness, providing a strong foundation. The magic happens when you get to the creamu. Staff often recommend tasting the layers separately before mixing, allowing you to appreciate the contrast between the bitter tea and the sweet, milky foam.
Analysis: If you enjoy a sweeter, creamier, and more dessert-like matcha latte, this is a must-try. Reviewers note that once mixed, it tastes like a nostalgic UHA matcha milk candy. However, hardcore matcha purists who seek an intense, unadulterated umami bitterness might find it a touch too sweet once the cream is incorporated.
Iced Chocolate Creamu
For those who lean towards chocolate, the Iced Chocolate Creamu is a fantastic alternative. Described as rich, velvety, and leaning towards the more bitter side of dark chocolate, it provides a perfect counterpoint to the signature sweet cream. The combination creates a beautifully balanced and indulgent drink that satisfies chocolate cravings without being overly saccharine.
Beyond the Drinks: The Croffle Craze
A visit to Hellu isn’t complete without trying their croffles—a delightful hybrid of a croissant and a waffle.
- Original Croffle: Served warm, the original croffle is celebrated for its perfectly flaky and buttery texture. It boasts a crispy exterior that gives way to a soft, layered inside, making it an ideal companion to any of their drinks.
- Stuffed Croffles: Be warned—these popular items sell out fast, especially on weekends. If you get the chance, they are a highly recommended treat.
Analysis: The croffles are a clear winner. They are consistently praised for their texture and taste, pairing exceptionally well with both the bitterness of the matcha and the richness of the chocolate. Their popularity is a testament to their quality.
Ambiance, Service, and What to Expect
Hellu Coffee is a small and cozy space with a clean, aesthetic vibe that’s perfect for a quick catch-up. The air-conditioned environment is a welcome escape from Singapore’s heat. The service receives high marks, with staff described as friendly and attentive—even refilling water without being asked, a small touch that significantly enhances the customer experience.
However, the café’s small size means it can get crowded, and seating is limited. While the standard black coffee is available, some find it average compared to the stellar signature drinks. A minor point of feedback has been the takeaway packaging, which can sometimes lead to spills.
Our Final Verdict: An Indulgent Treat Worth Trying
Hellu Coffee has successfully carved out a niche with its unique, high-quality signature items. It’s a destination for a specific kind of experience: an indulgent, dessert-like beverage paired with a perfectly executed pastry.
You should visit Hellu Coffee if:
- You have a sweet tooth and love creamy, dessert-style drinks.
- You are a fan of matcha or rich chocolate.
- You’re looking for one of the best croffles in the city.
You might want to manage your expectations if:
- You are a coffee purist looking for the best specialty black coffee.
- You need a large space to work or for a big group.
- You dislike sweeter drinks and prefer very intense, bitter matcha.
Overall, Hellu Coffee delivers on its promise of an aesthetic and delicious experience, making it a worthy stop on any café-hopping tour of Singapore.
Typical Food & Drinks at Hellu Coffee
- Signature Drinks: Matcha Creamu (Hot/Iced), Iced Chocolate Creamu.
- Coffee: Standard offerings like Black Coffee and Lattes.
- Non-Coffee: Yuzu-based drinks and other specials.
- Food: Original Croffle, Stuffed Croffles (various fillings, subject to availability).
Location: 137 Amoy St, #01-05 Far East Square, Singapore 049965
